For many, getting to experience the thrill and undeniable grandeur of a high-fashion runway show is merely just a dream. But for some this Fall, that seemingly far-fetched dream could become a reality.
For the first time ever, Givenchy, the French fashion house headed by the Kardashian-worshipped Ricardo Tisci will hold its Spring/Summer 2016 show in New York, and tickets are available to the public.
While it’s practically unheard of for a high-end label to open their show to the public, there’s still an air of exclusivity. Only 1,200 tickets are up for grabs, and 280 of those tickets are reserved for students and faculty of New York’s fashion and design schools such as FIT and Parsons.
If you’re lucky enough to snag a ticket to the show, don’t expect to sit shoulder to shoulder with Kimye or Anna Dello Russo. There will be an elevated section specifically for the public. It’s like the fashion version of the “nosebleed section.”
Tisci’s decision to include the public in the viewing of his collection begs the question, “Will other designers follow suit?” Will “invite-only” soon become a thing of the past?
There’s no doubt that public access to shows will strengthen the relationship between consumer and brand, and the designer will reach a wider audience due to the less limited exposure. But when the public starts to infiltrate something reserved for celebrities and fashion’s elite, the glamour of it all slightly tarnishes. Do you think 2020 Presidential Candidate Kanye West will willingly sit next to a college student whose idea of “high end” is not-on-sale Urban Outfitters? We don’t think so.